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What has always been the most effective way to generate home based business? Referrals from existing customers with their friends and families.

Creating raving fans who sing your praises to others is both the least expensive & most productive form of advertising. Most people tune out traditional means of advertising. Only one 1 in 6 television commercials actually generate a positive return on investment. No-one under 70 uses Yellow Pages for anything. But over 80% of consumers can make a purchasing decision based on the input of family and friends.

Social media marketing provides the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The prospect of your message to be spread by raving fans is more frequent today through social media than any other amount of time in the history of business. Can your company afford not to take part in this marketing revolution?

If you’re like me, you learn from making mistakes. However, if you can learn from the mistakes of others, then you will achieve success quicker. Why not learn from the mistakes of others? Below are a few common mistakes new marketers make when attempting to create and implement a social media marketing plan:

I’ll figure it out as I go- the biggest time waster is going into a social media marketing campaign without the plan. Take time to get educated on social media sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the website. Correcting mistakes is very time consuming and will result in many business owners abandoning their plan and walking from the strategy. Instead, learn the basics of establishing these site, understand the various options, and spend your time engaging rather than fixing problems. You can find good online educational programs out there that can teach business owners on how best to create and implement a social media plan.

Let’s add 100 sites in a single day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this particular strategy is that should you grow too fast, you will not be able to match all the benefits of each site. The best approach would be to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, take part in events, and engage with others. If you start up 12 at once, you won’t be as active and your lack of participation could defeat your current goal. It’s better to have 1 or 2 2 completely utilized social media sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will find you before they find your website. If they find your site and you have a pic of your logo, no pic, or very little personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most importantly, be personable.

Here’s the pitch- here’s the largest stumbling block for some beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This type of media is really a huge mistake and you’ll be ignored if you try this on social media. Traditional a proven way marketing practices are a dying breed and trying to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field where you are practicing. For instance, if you are a Realtor, instead of promoting yourself as well as your site, educate homeowners on which they can do to market a house themselves. In reality, only a small percentage of people will act on do-it-yourself content. By giving valuable information, you’ll become an expert on the subject. Then, when the reader is ready to sell his or her house, they will probably ask for your services.

Same method of communication- not everyone receives information through the same medium. Some people like to read, others like video, and some people will be drawn to pictures on your site. The key is to mix up the way you post. If you to put it simply out a blog every day, your followers can be blind to your communication method. Change it up a little. Should you have a blog 1 day, then put up a straightforward video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.

Peaks and valleys- be consistent in your social media marketing activity. This doesn’t imply that you must make posts multiple times each day. But if your goal would be to make 30 Facebook posts monthly, you’ll find it’s better to have 1 post each day than 3 days with 10 posts.

Do it all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I would use to talk to people. Needing to log into multiple accounts every day to check the emails became annoying, frustrating, and ineffective. The fact is, it became to frustrating to do this and I hardly ever used my email. However, once I learned to load most of my email accounts into Outlook, I was able to efficiently check and utilize the benefits of email. Exactly the same applies to social media. When you have to log into and log from 5 different social media marketing sites each day, it will become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that will enable you to log into all of your social media accounts for interactions may be the easiest way to make sure that you consistently implement your social media plan. Again, there are several good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social media efforts.
In Private Jet Travel , if you’re a small business owner looking to create a social media plan for your business, you then absolutely should learn how to utilize the technology and find tools to assist you in the daily utilization. If you don’t know how to build a house and you don’t have a hammer, that house isn’t likely to get built. By firmly taking the steps listed above in this article, you will be able to quickly and effectively create & implement your personal profitable social media plan.